Storytelling: Not Just for Social Marketers Anymore

by Rick Austin August 14, 2012 01:49 PM

I’ve noticed an increased emphasis over the last two years at the CDC’s National Conference on Health Communication, Marketing and Media on the importance of storytelling for creating an emotional response that stimulates change.

This year, workshop titles included “Story-telling, Innovative Technology, Comic Books, and HIV/STI Prevention,” “Going Viral – CDC’s Zombie Apocalypse,” “Connecting with Underserved Audiences Through Digital Storytelling,” and “The Power of Storytelling to Reach and Facilitate Change in Communities and Diverse Audiences.”

I’ve had an ongoing conversation with social marketer Nedra Weinreich about the impact of storytelling, and while at the CDC conference I asked her to speak for a minute about its importance for public health researchers.


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